Lorecurio is a natural gem accessories brand founded by my mom back in 2015. Since 2017, I took over because I needed to take a step back from my fashion brand and reassess my life. It has since evolved to offering customers more than just accessories, but crystals sourced from around the world, workshops, and our most popular Full Moon Circles
Logo design and moon integration into the typeface by me!
Full Moon Circles are being practiced by women all around the world today, and has since become an empowering phenomenon. Read more about it here!
Creating Full Moon Circle by Lorecurio merchandise for our participants was challenging as we wanted to give them an immersive and magical experience while still being informative. Full Moon Circles are not trademarked, as it is a phenomenon freely shared by people around the world, so I wanted to create something that hopefully can be easily shared by anyone doing their own Full Moon Circles.
The full moon logo used is based on the full moon icon from my Good Witch icon available here. I altered it from the basic icon by adding white lilies and creating a halo effect by using the spraypaint brush on Procreate. This logo is used on many of the merchandise, from eco-friendly canvas bag, to bath salt and tea pouches, to the manual, intention-setting notebook, and box covers.
I also illustrated a mini booklet providing information on full moons and related rituals. There are only 14 pages, but I’m hoping to be able to elaborate more on the subject and write a whole book!
The basic Good Witch illustrated logo set can be found on my dribbble, and they can be purchased here!